The Mountain's Timeline - Learn About Our Journey

Our Story

 

From our iconic Three Wolf Moon® design to our epic collection of Big Face™ tees, our Mountain Artwear is far-reaching, fearless, and bound only by the imaginations of our artists and the impressive range of collaborators that work with our brand.

Buckle Up
 

Buckle Up

After moving to New Hampshire, the duo began making belts and buckles to peddle at fairs and festivals. Their success led them to open their first retail store in 1972. Their most popular item was a belt adorned with a mountain scene. This became the inspiration behind the brand name.

To A Tee
 

To A Tee

Our two dreamers met up with two other like-minded artists who were taking their own stab at the American dream selling t-shirts. Together they built a print shop and The Mountain brand was born.

A Change Of Pace
 

A Change Of Pace

In 1996 The Mountain sold its retail stores to focus exclusively on printing high quality artwear.

Bold-Faced Designs
 

Bold-Faced Designs

The world had fully embraced The Mountain’s unique design style and a new generation of fans was born. In the wake of Three Wolf Moon, The Mountain created a new line of hyper-realistic Big Face animal tees that would go to become their best-selling shirts of all time.

 
1972
1976
1991
2008
TODAY
Humble Roots
 

HUMBLE ROOTS

Two lifelong friends from New Jersey with nothing more than the American dream, set out to turn that dream into reality.

Upward Climb
 

Upward Climb

Before long, The Mountain owned and operated 30 retail locations throughout the Mid-Atlantic states where they sold their own hand-dyed and printed tees alongside dozens of other alternative culture products.

In The Groove
 

In The Groove

The Mountain began to focus on producing and distributing their own line of wildly popular t-shirts, and was officially licensed to print tees featuring The Grateful Dead, Bob Marley and Jimi Hendrix.

A Star Is Born
 

A Star Is Born

In the wake of the near collapse of the U.S. economy in 2008, The Mountain was struggling. But then, something magical happened… a college student wrote a satirical review of one of their tees on Amazon. The review erupted through cyberspace and Three Wolf Moon made headlines on major news networks worldwide.

More In Store
 

More In Store

The story of The Mountain truly is a tale of rags to riches. With hard work, a great team and a bit of luck, The Mountain brand has become truly iconic. And the story continues… The Mountain is moving forward and breaking new ground in the world of fashion and design.

1972
Humble Roots

HUMBLE ROOTS

Two lifelong friends from New Jersey with nothing more than the American dream, set out to turn that dream into reality.

Buckle Up

Buckle Up

After moving to New Hampshire, the duo began making belts and buckles to peddle at fairs and festivals. Their success led them to open their first retail store in 1972. Their most popular item was a belt adorned with a mountain scene. This became the inspiration behind the brand name.

Upward Climb

Upward Climb

Before long, The Mountain owned and operated 30 retail locations throughout the Mid-Atlantic states where they sold their own hand-dyed and printed tees alongside dozens of other alternative culture products.

1976
To A Tee

To A Tee

Our two dreamers met up with two other like-minded artists who were taking their own stab at the American dream selling t-shirts. Together they built a print shop and The Mountain brand was born.

In The Groove

In The Groove

The Mountain began to focus on producing and distributing their own line of wildly popular t-shirts, and was officially licensed to print tees featuring The Grateful Dead, Bob Marley and Jimi Hendrix.

1991
A Change Of Pace

A Change Of Pace

In 1996 The Mountain sold its retail stores to focus exclusively on printing high quality artwear.

2008
Bold-Faced Designs

Bold-Faced Designs

The world had fully embraced The Mountain’s unique design style and a new generation of fans was born. In the wake of Three Wolf Moon, The Mountain created a new line of hyper-realistic Big Face animal tees that would go to become their best-selling shirts of all time.

TODAY
More In Store

More In Store

The story of The Mountain truly is a tale of rags to riches. With hard work, a great team and a bit of luck, The Mountain brand has become truly iconic. And the story continues… The Mountain is moving forward and breaking new ground in the world of fashion and design.