Going off to college usually symbolizes your first step toward the exciting and daunting independence of adulthood. Things like doing laundry, cooking meals, and waking up on time actually become your sole responsibility. But the flipside is that you also get to influence more of your own personal style choices!Read More
Whether you’re going to a festival, camping, or hitting the beach as many times as you possibly can in the next 30 days, you need some fresh new gear to show off for all those selfies and family videos. When you look back on these moments, we want you to think those were good times, but most importantly we were wearing great tees!Read More
Our company defined itself as an eco-friendly apparel manufacturer at the moment the very first t-shirt ran through the screen back in the early 90s. It was then that we made a very important decision to put the environment first by choosing water based inks and organic reactive dyes as the foundation of our production process. Since then, our eco-friendly mindset has expanded and evolved into something that makes us pretty unique in our industry. And we are pretty proud of that.
Two lifelong friends from New Jersey with nothing more than the American dream, set out to turn that dream into reality.
After moving to New Hampshire, the duo began making belts and buckles to peddle at fairs and festivals. Their success led them to open their first retail store in 1972. Their most popular item was a belt adorned with a mountain scene. This became the inspiration behind the brand name.
Before long, The Mountain owned and operated 30 retail locations throughout the Mid-Atlantic states where they sold their own hand-dyed and printed tees alongside dozens of other alternative culture products.
Our two dreamers met up with two other like-minded artists who were taking their own stab at the American dream selling t-shirts. Together they built a print shop and The Mountain brand was born.
The Mountain began to focus on producing and distributing their own line of wildly popular t-shirts, and was officially licensed to print tees featuring The Grateful Dead, Bob Marley and Jimi Hendrix.Learn More
Since day one, The Mountain has been committed to creating our Artwear using sustainable manufacturing processes. We strive to operate our production facilities with a “leave no trace” attitude. This means that after we are finished dyeing and printing our graphic t-shirts, we want to ensure that there is no negative impact on our local and global environment. You could even say that being green is simply in our company’s DNA.
Before it was the popular thing to do, we sought out innovative methods to dye and print our t-shirts using water-based inks and organic reactive dyes. This served as the foundation for our green manufacturing process, and we haven’t looked back.
Since this decision was made in the early 90s, we have continued to evolve our green philosophy and expand it beyond the walls of our production facilities. We consider ourselves true pioneers in the apparel industry, and our promise to you is to always fight for sustainability and never settle for less.Learn More